Caring for Your Rolex

A Rolex is designed to be worn every day, combining exceptional craftsmanship with remarkable reliability. Built to exacting standards and tested for precision, every Rolex is made to withstand the impact of daily life. To keep it running in first-class condition for generations, proper care and professional servicing are must.

Clean with Care

Regular cleaning keeps your Rolex looking its finest. Over time, dust, perspiration, and everyday residue can accumulate on the case and bracelet. For water-resistant Oyster Perpetual models, clean the watch occasionally using lukewarm water, mild soap, and a soft brush. Before cleaning, always ensure the winding crown is fully screwed down. Rinse thoroughly with fresh water and dry the watch with a soft cloth. After exposure to seawater, rinse your Rolex with fresh water to remove salt deposits.

Store It Properly

When not in use, store your Rolex in a clean, dry place away from direct sunlight, excessive humidity, and extreme temperatures. Keeping it in its presentation box or a dedicated watch case helps protect it from dust and accidental scratches.

Trust Authorised Rolex Servicing

A Rolex is designed to deliver exceptional performance over time, but like any precision mechanical watch, it benefits from periodic servicing. Rather than following a fixed interval, Rolex recommends having your watch inspected whenever its performance no longer meets expectations or when advised by an authorised Rolex retailer.

During a complete Rolex service, expert watchmakers inspect, clean, lubricate, and reassemble the movement using genuine Rolex parts. The watch is then rigorously tested to ensure it continues to meet Rolex’s demanding standards for precision, reliability, and water resistance.